In addition, your campaigns will likely see a notable boost in quality score and CTR, as Google will utilize the extension when it expects better performance, and when your ad is in a higher position. By having more content on your ad, you are getting more bang for your buck, pushing competitor ads and organic content further down the page while providing the user with more information about what they ought to expect when they get to your site.
How can structured snippets help my account?Īs with most ad extensions, one primary advantage to structured snippets is getting additional real estate on the SERP. These features are optional however, they can be very useful for clients with a strong mobile presence or an account with specific scheduling needs. Also note that you must have at least 3 unique value items, with a limit of 10 per snippet.Īdditional structured snippet set-up features include a device preference toggle, as well as advanced scheduling options. Keep in mind when setting up structured snippets that each category item has a 25-character limit and is subject to Google’s advertising policies. The categories as of this writing are Amenities, Brands, Courses, Degree programs, Destinations, Featured hotels, Insurance coverage, Models, Neighborhoods, Service catalog, Shows, and Styles.
Be sure that your website offers services that line up with the categories that Google provides, as your structured snippets will quickly be disapproved otherwise. Structured snippets are only applicable at the campaign level and are shared across the account. You can set up structured snippets for your account via the ‘Ad extensions’ tab, within the ‘Structured snippet extensions’ view. Structured snippets will showcase the brands and let the consumer know the variety offered, without consuming character space within ad text. Unfortunately, the retailer might not have enough room to feature all the brand names within their ad text. For example, a dog food retailer may stock and sell a variety of brands, which is a great feature that would draw people to the site. Structured snippets are an ad extension that highlights a category of features that your site has to offer.
#SERVICES STRUTURED SNIPPIT HOW TO#
You may be wondering what these unusually named ad extensions even are and how to create them for your accounts. The following is a basic guide to understanding and setting up structured snippets as well as some best practices for utilizing them within your paid media strategy. One such ad extension that often goes unnoticed is the structured snippets extension for Google AdWords. Utilizing the many features of ad extensions and building out the most comprehensive and robust account you can is a great way to boost metrics and achieve performance goals. This is true not only of baseball fields in rural Iowa, but also of ad extensions for digital marketing.
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